APA (7th ed.) Citation

CRAWFORD. (2012). The Shopper economy: The new way to achieve market place success by turning behavior into currency. McGraw-Hill.

Chicago Style (17th ed.) Citation

CRAWFORD. The Shopper Economy: The New Way to Achieve Market Place Success by Turning Behavior into Currency. New York: McGraw-Hill, 2012.

MLA (9th ed.) Citation

CRAWFORD. The Shopper Economy: The New Way to Achieve Market Place Success by Turning Behavior into Currency. McGraw-Hill, 2012.