The Shopper economy : the new way to achieve market place success by turning behavior into currency

Bibliographic Details
Main Author: CRAWFORD
Format: Book
Published: New York : McGraw-Hill , 2012
Subjects:

MARC

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020 0 0 |a 9780071787178(alk.paper) ,   |c RM95.20 
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090 0 0 |a 658.8342   |b CRA 
100 0 0 |a CRAWFORD   |h Liz 
245 1 4 |a The Shopper economy :   |b the new way to achieve market place success by turning behavior into currency   |c by Liz Crawford 
260 0 0 |a New York :   |b McGraw-Hill ,   |c 2012 
300 |a xx.250p. :   |b ill. ;   |c 23cm. 
500 0 0 |a Includes bibliographical reference and index 
650 0 0 |a Customer behavior 
650 0 0 |a Customer loyalty 
650 0 0 |a Internet marketing 
745 1 4 |a The Shopper economy : the new way to achieve market place success by turning behavior into currency 
999 |a B000014754   |b MONOGRAPH   |c OPEN SHELF   |e Default branch