APA (7th ed.) Citation

SOUDAGAR, Hildebrand, V. G., & Lyer, V. (2012). The customer experience edge: Technology and techniques for delivering an enduring, profitable and positive experience to your customers. McGraw-Hill.

Chicago Style (17th ed.) Citation

SOUDAGAR, Volker G. Hildebrand, and Vinay Lyer. The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers. New York: McGraw-Hill, 2012.

MLA (9th ed.) Citation

SOUDAGAR, et al. The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers. McGraw-Hill, 2012.