Brainfluence : 100 ways to persuade and convince consumers with neuromarketing Roger Dooley.

Brainfluence : 100 ways to persuade and convince consumers with neuromarketing

Bibliographic Details
Main Author: Dooley
Published: Hoboken, N.J.: Hoboken, N.J.: John Wiley, 2012. 2012.
Subjects:
Neuromarketing
Marketing -- > Psychological aspects
Consumers -- > Psychology
Advertising -- > Psychological aspects
Description
Physical Description:xviii,286 p.; 24cm..
ISBN:9781118113363

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