APA (7th ed.) Citation

Govindarajan. (2012). Reverse innovation: Create far from home, win everywhere. Boston: Harvard Business Press, 2012.

Chicago Style (17th ed.) Citation

Govindarajan. Reverse Innovation: Create Far from Home, Win Everywhere. Boston: Boston: Harvard Business Press, 2012, 2012.

MLA (8th ed.) Citation

Govindarajan. Reverse Innovation: Create Far from Home, Win Everywhere. Boston: Harvard Business Press, 2012, 2012.