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Blue ocean strategy  : how to create uncontested market space and make the competition irrelevant

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Author: KIM
Other Authors: Mauborgne
Format: Book
Published: Boston : Harvard Business School Press , 2015
Subjects:
Market segmentation
New products
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Description
Physical Description:xv,287p. ; 24cm.
ISBN:9781625274496

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