APA (7th ed.) Citation

Whitman. (2015). Brain scripts for sales success: 21 hidden principles of consumer psychology for winning new customers. McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Whitman. Brain Scripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers. New York: McGraw-Hill Education, 2015.

MLA (9th ed.) Citation

Whitman. Brain Scripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers. McGraw-Hill Education, 2015.