Social media rules of engagement : why your online narrative is the best weapon during a crisis

Bibliographic Details
Main Author: Matejic
Format: Book
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000030499
005 20210830.0
008 160311s2015
020 0 0 |a 9780730322252 ,   |c RM120.00 
040 |a JPA 
082 |a 659.202854678 
090 0 0 |a 659.202854678   |b MAT 
100 0 0 |a Matejic   |h Nicole 
245 1 0 |a Social media rules of engagement :   |b why your online narrative is the best weapon during a crisis   |c Nicole Matejic 
264 0 |a Australia :   |b Wiley   |c 2015 
300 |a xviii, 212 pages :   |b ill.c23 cm 
336 |a text   |b txt  |2 rdacontent 
337 |a unmediated   |b n  |2 rdamedia 
338 |a volume   |b nc  |2 rdacarrier 
650 0 0 |a Crisis management   |x Case studies 
650 0 0 |a Internet public relations 
650 0 0 |a Social media   |x Planning 
999 |a B000014946   |b MONOGRAPH   |c OPEN SHELF   |e Default branch