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Key antecedents influencing customer relationship marketing in Malaysian government sponsorship management [Thesis]

Key antecedents influencing customer relationship marketing in Malaysian government sponsorship management [Thesis]

Bibliographic Details
Main Author: Intan Masyitah binti Mohd Murad
Format: Thesis Book
Published: Selangor : Putra Business School , 2016
Subjects:
Putra Business School > Dissertations
Dissertation,thesis,etc
Online Access:http://ilmu.jpa.gov.my/document/0000032771.pdf
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Description
Item Description:Thesis
Physical Description:DVD

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