Key antecedents influencing customer relationship marketing in Malaysian government sponsorship management [Thesis]

Key antecedents influencing customer relationship marketing in Malaysian government sponsorship management [Thesis]

Bibliographic Details
Main Author:	Intan Masyitah binti Mohd Murad
Format:	Thesis Book
Published:	Selangor : Putra Business School , 2016
Subjects:	Putra Business School > Dissertations Dissertation,thesis,etc
Online Access:	http://ilmu.jpa.gov.my/document/0000032771.pdf

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