The influence of country-of-origin on Malaysian consumers` brand equity of luxury products [Thesis]

The influence of country-of-origin on Malaysian consumers` brand equity of luxury products [Thesis]

Bibliographic Details
Main Author: Mutia Azura Mohamed
Format: Thesis Book
Published: Selangor : Graduate School of Administration , 2012
Subjects:
Universiti Putra Malaysia > Dissertations
Dissertation,thesis,etc
Online Access:http://ilmu.jpa.gov.my/document/0000032986.pdf

Internet

http://ilmu.jpa.gov.my/document/0000032986.pdf

HEADQUARTERS

Holdings details from HEADQUARTERS
Call Number: D13450 MUT
Accession Item Category Format Status Notes
D000013450 REFERENCE THESIS AND DISSERTATIONS AVAILABLE

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