Kim, W. C. (2015). Blue Ocean Strategy :: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press.
Chicago Style (17th ed.) CitationKim, W. Chan. Blue Ocean Strategy :: How to Create Uncontested Market Space and Make the Competition Irrelevant. BOSTON, MASSACHUSETTS :: Harvard Business Review Press, 2015.
MLA (9th ed.) CitationKim, W. Chan. Blue Ocean Strategy :: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press, 2015.
Warning: These citations may not always be 100% accurate.