Behavioral marketing :delivering personalized experiences at scale /

Bibliographic Details
Main Author: Walters, Dave
Format: Book
Subjects:

MARC

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100 1 0 |a Walters, Dave 
245 1 0 |a Behavioral marketing :delivering personalized experiences at scale /   |c Dave Walters ; foreword by Bill Nussey. 
264 0 |a Hoboken, NJ :   |b Wiley,   |c 2015 
300 |a 229p. :   |b ill. ;   |c 24cm. 
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