BLUE OCEAN SHIFT : : BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH

BLUE OCEAN SHIFT : : BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH

Bibliographic Details
Main Authors:	Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format:	Book
Edition:	First Edition
Subjects:	Market segmentation

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