APA (7th ed.) Citation

Kim, W. C., & Mauborgne, R. Blue Ocean Strategy :: How to Create Uncontested Market Space and make the Competition Irrelevant.

Chicago Style (17th ed.) Citation

Kim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy :: How to Create Uncontested Market Space and Make the Competition Irrelevant.

MLA (9th ed.) Citation

Kim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy :: How to Create Uncontested Market Space and Make the Competition Irrelevant.

Warning: These citations may not always be 100% accurate.