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Blue Ocean Strategy : : How to Create Uncontested Market Space and make the Competition Irrelevant /
Show all versions (3)
Bibliographic Details
Main Authors:
Kim, W. Chan
(Author)
,
Mauborgne, Renee
(Author)
Format:
Book
Subjects:
Market segmentation
Holdings
Description
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Description
Physical Description:
xv, 240 pages : : illustrations ; ; 25 cm.
ISBN:
1591396190
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