Blue Ocean Strategy : : How to Create Uncontested Market Space and make the Competition Irrelevant /

Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Renee (Author)
Format: Book
Subjects:

MARC

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245 1 0 |a Blue Ocean Strategy : :   |b How to Create Uncontested Market Space and make the Competition Irrelevant /   |c W. Chan Kim, Renee Mauborgne 
264 0 |a BOSTON, MASSACHUSETTS : :   |b H ARVARD BUSINESS SCHOOL PRESS ,   |c 2005 
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