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    SEEKING customers

    Published 1993
  4. 4

    KEEPING customers

    Published 1993
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    Full price : competing the value in the new economy by WINNINGER

    Published 2000
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    Customer once, client forever : 12 tools for building lifetime business relationships by BUCKINGHAM

    Published 2001
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    The customer delight principle : exceeding customer's expectation for bottom-line success by KEINIGHAM

    Published 2001
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    Service strategy : management moves for customer results by HOROVITZ

    Published 2000
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    Satisfaction:how every great company listens to the voice of the customer by DENOVE

    Published 2006
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    The ultimate question : driving good profits and true growth by REICHHELD

    Published 2006
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    Human sigma : Managing the employee-customer encounter by FLEMING

    Published 2007
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    The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius by VITALE

    Published 2007
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    The marking enterprise : business success and soceital embedding by THOENIG

    Published 2007
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    Answering the ultimate question : how Net Promoter can transform your business by OWEN

    Published 2009
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    The experience : the 5 principles of Disney service and relationship excellence by Loeffler

    Published 2015