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  1. 1
    E-service : 24 ways to keep your customers when the competition is just a click away

    E-service : 24 ways to keep your customers when the competition is just a click away by ZEMKE

    Published 2001
  2. 2
    Loyalty rules : how today's leaders build lasting relationships

    Loyalty rules : how today's leaders build lasting relationships by REICHHELD

    Published 2001
  3. 3
    Indispendable : how to become the company that your customers can't live without

    Indispendable : how to become the company that your customers can't live without by CALLOWAY

    Published 2005
  4. 4
    Return on customer : creating maximum value from your scarcest resource

    Return on customer : creating maximum value from your scarcest resource by PEPPERS

    Published 2005
  5. 5
    The ultimate question : driving good profits and true growth

    The ultimate question : driving good profits and true growth by REICHHELD

    Published 2006
  6. 6
    Answering the ultimate question : how Net Promoter can transform your business

    Answering the ultimate question : how Net Promoter can transform your business by OWEN

    Published 2009
  7. 7
    Exceptional service, exceptional profit : the secrets of building a five-star customer service organization

    Exceptional service, exceptional profit : the secrets of building a five-star customer service organization by INGHILLERI

    Published 2010
  8. 8
    Increasing customer loyalty : Review

    Increasing customer loyalty : Review by HARVARD Business Review

    Published 2011
  9. 9
    Brand real : how smart companies live their brand promise and inspire fierce customer loyalty

    Brand real : how smart companies live their brand promise and inspire fierce customer loyalty by VINCENT

    Published 2012
  10. 10
    The Shopper economy : the new way to achieve market place success by turning behavior into currency

    The Shopper economy : the new way to achieve market place success by turning behavior into currency by CRAWFORD

    Published 2012

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