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    Loyalty rules : how today's leaders build lasting relationships by REICHHELD

    Published 2001
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    The loyalty advantage : essential steps to energize your company, your customers, your brand by DURKIN

    Published 2005
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    The ultimate question : driving good profits and true growth by REICHHELD

    Published 2006
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    Punching in : the unauthorized adventures of a front-line employee by FRANKEL

    Published 2007