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  1. 1
    How to achieve zero defect marketing Allan J Magrath.
    by MAGRATH
    Published New York: Amacom, 1993.
  2. 2
    Business warfare : management for market conquest Quek Swee Lip.
    by QUEK Swee Lip
    Published P.Jaya: Pelanduk Pubs, 1996.
  3. 3
    Rubies in the orchard : how to uncover the hidden gems in your business Lynda Resnick;with Francis Wilkinson.
    by Resnick
    Published New York:: Doubleday, 2009.
  4. 4
    Corporate environmental management 3 towards sustainable development Richard Welford
    by WELFORD
    Published London Earthsean Pubs 2000
  5. 5
    Brand portfolio strategy creating relevance, differentiation, energy, leverage and clarity David A. Aaker
    by AAKER
    Published New York Free Press 2004
  6. 6
    Product leadership pathways to profitable innovation Robert G. Cooper
    by COOPER
    Published New York Basic Books 2005
  7. 7
    Wordcraft the art of turning little words into big business Alex Frankel
    by FRANKEL
    Published New York Crown Publisher 2004
  8. 8
    Market-based management strategies for growning customer value and profitabi;ity Roger J.Best
    by BEST
    Published New Jersey Pearson,Prentice Hall 2004
  9. 9
    The origin of brands discover the natural laws of product innovation and business survival Al Ries and Laura Ries
    by RIES
    Published New York HarperCollins Pub. 2004
  10. 10
    WHEN marketing becomes a minefield what will you do?
    Published Boston Harvard business school Press 2004
  11. 11
    The marketing mavens Noel Capon
    by CAPON
    Published New York Crow Business Book 2007
  12. 12
    Asian brand strategy how Asia builds strong brands Martin Roll
    by ROLL
    Published New York Palgrave 2006
  13. 13
    Penjenamaan merentasi sempadan panduan pemasaran jenama global James R. Gregory
    by GREGORY
    Published Kuala Lumpur Institut Terjemahan Negara Malaysia 2007
  14. 14
    Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe
    by JAF
    Published New Jersey John Wiley & Sons 2007
  15. 15
    The marking enterprise business success and soceital embedding Jean-Claude Thoenig and Charles Waldman
    by THOENIG
    Published New York: Palgrave Macmillan, 2007
  16. 16
    Yes! 50 scientifically proven ways to be persuasive Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
    by GOLDSTEIN
    Published New York: Free Press, 2008
  17. 17
    The secret power of blogging how to promote and market your business, organization, or cause with free blogs Bruce Cameron Brown
    by BROWN
    Published Ocala, FL Atlantic Pub. Group 2008
  18. 18
    Win / loss review a new knowledge model for competitive intelligence Rick Marcet
    by MARCET
    Published New Jersey John Wiley & Sons 2011
  19. 19
    Marketing * Wise an unconventional approach to strategic marketing for Asia Sunny T.H. Goh, Khoo Kheng-Hor
    by GOH
    Published KL Prentice Hall 2003
  20. 20
    Purple cow transform your business by being remarkable Seth Godin
    by GODIN
    Published New York Portfolio 2003