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  1. 1
    The innovation imperative : strategies for managing product models and families Susan Walsh Sanderson,Mustafa Uzumeri..
    by SANDERSON
    Published Chicago: Irwin Professional Pub., 1997.
  2. 2
    Product leadership pathways to profitable innovation Robert G. Cooper
    by COOPER
    Published New York Basic Books 2005
  3. 3
    Value Innovation Portfolio management achieving double-digit growth through customer value Sheila Mello [et.al]
    Published Florida J. Ross Pub 2006
  4. 4
    Global brand integrity management how to protect your product in today's competitive environment Richard S. Post&Penelope N. Post
    by POST
    Published New York McGrawHill 2008
  5. 5
    Product creation the heart of the enterprise from engineering to e-commerce Philip H. Francis
    by FRANCIS
    Published New York The Free Press 2000
  6. 6
    Product management Donald R. Lehmann, Russell S. Winer
    by LEHMANN
    Published Boston McGraw-Hill 2005