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  1. 1
    The innovation imperative : strategies for managing product models and families

    The innovation imperative : strategies for managing product models and families by SANDERSON

    Published 1997
  2. 2
    Product creation : the heart of the enterprise from engineering to e-commerce

    Product creation : the heart of the enterprise from engineering to e-commerce by FRANCIS

    Published 2000
  3. 3
    Product leadership : pathways to profitable innovation

    Product leadership : pathways to profitable innovation by COOPER

    Published 2005
  4. 4
    Product management

    Product management by LEHMANN

    Published 2005
  5. 5
    Value Innovation Portfolio management : achieving double-digit growth through customer value

    Value Innovation Portfolio management : achieving double-digit growth through customer value

    Published 2006
  6. 6
    Global brand integrity management : how to protect your product in today's competitive environment

    Global brand integrity management : how to protect your product in today's competitive environment by POST

    Published 2008

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