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  1. 1
    Enterprise one to one tools for competing in the interactive age Don Peppers and Martha Rogers
    by PEPPERS
    Published New York Doubleday 1997
  2. 2
    The marketing mavens Noel Capon
    by CAPON
    Published New York Crow Business Book 2007
  3. 3
    Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe
    by JAF
    Published New Jersey John Wiley & Sons 2007
  4. 4
    Good works! marketing and corporate initiatives that build a better world-- and the bottom line Philip Kotler, David Hessekiel & Nancy R. Lee.
    by KOTLER
    Published Hoboken, N.J Wiley 2012
  5. 5
    Up close and personal? customer relationship marketing @ work Pau R. Gamble, Merlin Store and Neil Woodcock
    by GAMBLE
    Published London Kogan Page 1999
  6. 6
    Customer experience management a revolutionary approach to connecting with your customers Bernd H. Schmitt
    by SCHMITT
    Published New Jersey Wiley 2003
  7. 7
    Connected CRM implementing a big-data-driven, customer-centric business strategy David Williams
    by Williams
    Published Hoboken, New Jersey John Wiley & Sons, Inc. 2014