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  1. 1
    Enterprise one to one : tools for competing in the interactive age

    Enterprise one to one : tools for competing in the interactive age by PEPPERS

    Published 1997
  2. 2
    Up close and personal? : customer relationship marketing @ work

    Up close and personal? : customer relationship marketing @ work by GAMBLE

    Published 1999
  3. 3
    Customer experience management : a revolutionary approach to connecting with your customers

    Customer experience management : a revolutionary approach to connecting with your customers by SCHMITT

    Published 2003
  4. 4
    The marketing mavens

    The marketing mavens by CAPON

    Published 2007
  5. 5
    Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership

    Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership by JAF

    Published 2007
  6. 6
    Good works! : marketing and corporate initiatives that build a better world-- and the bottom line

    Good works! : marketing and corporate initiatives that build a better world-- and the bottom line by KOTLER

    Published 2012
  7. 7
    Connected CRM : implementing a big-data-driven, customer-centric business strategy

    Connected CRM : implementing a big-data-driven, customer-centric business strategy by Williams

    Published 2014

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