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  1. 1
    Essentials of CRM a guide to customer relationship management Bryan P. Bergeron
    by BERGERON
    Published New York John Wiley 2002
    Subjects: “…Customer relations Management…”
  2. 2
    The customer differential the complete guide to implementing customer relationship management Melinda Nykamp
    by NYKAMP
    Published New York Amacom 2001
    Subjects: “…Customer relations Management…”
  3. 3
    MANAGING working with the public edited by Gue Goss
    Published London Kogan Page 1999
    Subjects: “…Customer relations management…”
  4. 4
    CRM at the speed of light capturing and keeping customers in internet real time Paul Greenberg
    by GREENBERG
    Published Berkeley Mc Graw Hill 2001
    Subjects: “…Customer relations Management…”
  5. 5
    CRM at the speed of light essential customer strategies for the 21st century Paul Greenberg
    by GREENBERG
    Published New York Mc-Graw Hill 2004
    Subjects: “…Customer relations management…”
  6. 6
    Chief customer officer 2.0 how to build your customer-driven growth engine Jeanne Bliss
    by BLISS
    Published Hoboken, New Jersey HJossy-Bass, a Wiley Imprint, 2015
    Subjects: “…Customer relations Management.…”
  7. 7
    Connected CRM implementing a big-data-driven, customer-centric business strategy David Williams
    by Williams
    Published Hoboken, New Jersey John Wiley & Sons, Inc. 2014
    Subjects: “…Customer relations Management…”
  8. 8
    Managing effectively customer service,continuous improvement,innovation and change James Saville,Howard Reid
    by SAVILLE
    Published Australia Prentice Hall 2002
    Subjects: “…Customer relations Management…”
  9. 9
    Return on customer creating maximum value from your scarcest resource Don Peppers and Martha Rogers
    by PEPPERS
    Published New York Doubleday/Currency 2005
    Subjects: “…Customer relations Management…”
  10. 10
    The customer experience edge technology and techniques for delivering an enduring, profitable and positive experience to your customers by Reza Soudagar, Vinay Iyer, Volker Hildebrand.
    by SOUDAGAR
    Published New York McGraw-Hill 2012
    Subjects: “…Customer relations Management…”
  11. 11
    Tactical transparency how leaders can leverage social media to maximize value and build their brand Shel Holtz, John C. Haven; foreword by Lynne d Johnson
    by HOLTZ
    Published San Francisco: Jossey-Bass, 2009
    Subjects: “…Customer relations Management…”
  12. 12
    MarketBusters 40 strategic moves that drive exceptional business growth Rita Gunther McGrath,Ian C. Macmillan
    by McGrath
    Published Boston Harvard Business School Press 2005
    Subjects: “…Customer relations Management Handbooks,manuals,etc…”
  13. 13
    CRM a business strategy in higher education institution Ashara Banu Mohamed
    by Ashara Banu Mohamed
    Published United Kingdom Universiti Lancaster Sept 2006.
    Subjects: “…Customer relation management…”