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  1. 1
    SEEKING customers edited with an introduction by Benson P.Shapiro and John J.Sviokla.
    Published Boston: Harvard Business School Press, 1993.
    “…The Harvard Business Review Book Series…”
  2. 2
    KEEPING customers edited with an introduction by John J. Sviokla and Benson P. Shapiro.
    Published Boston: Harvard Business School Press, 1993.
    “…The Harvard business review book series…”