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1
The myth of excellence why great companies never try to be the best at everything Fred Crawford and Ryan Mathews
by
CRAWFORD
Published New York Crown Business 2001
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2
The Shopper economy the new way to achieve market place success by turning behavior into currency by Liz Crawford
by
CRAWFORD
Published New York McGraw-Hill 2012
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3
Smart financial management the essential reference for the successful small business William W.Sihler,Richard D.Crowford and Henry A.Davis
by
SIHLER
Published New York Amacom 2004
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Related Subjects
Consumer behaviour
Customer behavior
Customer loyalty
Finance
Internet marketing
Marketing research
Shopping
Small business
case studies