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1
Knowledge management a state of the art guide Paul R. Gamble and John Blackwell
by
GAMBLE
Published London Kogan Page 2001
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2
Up close and personal? customer relationship marketing @ work Pau R. Gamble, Merlin Store and Neil Woodcock
by
GAMBLE
Published London Kogan Page 1999
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3
Strategy winning in the marketplace core concepts,analytical tools,cases Arthur A. Thompson Jr.,John E. Gamble & A.J.Strickland
by
THOMPSON
Published New York McGraw-Hill 2004
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Related Subjects
Strategic planning
Conglomerate corporations
Industrial management
Knowledge management
Management
Relationship marketing
case studies