APA (7th ed.) Citation

KEINIGHAM & Vavra. (2001). The customer delight principle: Exceeding customer's expectation for bottom-line success. McGraw Hill.

Chicago Style (17th ed.) Citation

KEINIGHAM and Vavra. The Customer Delight Principle: Exceeding Customer's Expectation for Bottom-line Success. Chicago: McGraw Hill, 2001.

MLA (9th ed.) Citation

KEINIGHAM and Vavra. The Customer Delight Principle: Exceeding Customer's Expectation for Bottom-line Success. McGraw Hill, 2001.

Warning: These citations may not always be 100% accurate.