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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000014620 |
| 005 |
20020703.0 |
| 008 |
020703s2001 |
| 020 |
0 |
0 |
|a 0609608207
|
| 090 |
0 |
0 |
|a 658.834
|b CRA
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| 100 |
1 |
0 |
|a CRAWFORD
|h Fred
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| 245 |
1 |
4 |
|a The myth of excellence :
|b why great companies never try to be the best at everything
|c Fred Crawford and Ryan Mathews
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| 260 |
0 |
0 |
|a New York :
|b Crown Business ,
|c 2001
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| 300 |
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|a xviii,251p. ;
|c 24cm.
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| 650 |
0 |
0 |
|a Consumer behaviour
|x case studies
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| 650 |
0 |
0 |
|a Marketing research
|x case studies
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| 650 |
0 |
0 |
|a Shopping
|x case studies
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| 700 |
1 |
1 |
|a Mathew
|h Ryan
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| 999 |
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|a B000007211
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
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