Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
Free Press ,
2004
|
| Subjects: |
HEADQUARTERS
| Call Number: |
658 8 AAK |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| B000009636 | OPEN SHELF | MONOGRAPH | AVAILABLE |