Product leadership : pathways to profitable innovation
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
Basic Books ,
2005
|
| Subjects: |
MARC
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| 090 | 0 | 0 | |a 658.5 |b COO |
| 100 | 1 | 0 | |a COOPER |h Rober G. |
| 245 | 1 | 0 | |a Product leadership : |b pathways to profitable innovation |c Robert G. Cooper |
| 260 | 0 | 0 | |a New York : |b Basic Books , |c 2005 |
| 300 | |a xv,288p. ; |c 24cm. | ||
| 650 | 0 | 0 | |a New products |x Management |
| 650 | 0 | 0 | |a New products |x Marketing |
| 650 | 0 | 0 | |a Product management |
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