APA (7th ed.) Citation

PEPPERS & Rogers. (2005). Return on customer: Creating maximum value from your scarcest resource (1st. ed.). Doubleday/Currency.

Chicago Style (17th ed.) Citation

PEPPERS and Rogers. Return on Customer: Creating Maximum Value from Your Scarcest Resource. 1st. ed. New York: Doubleday/Currency, 2005.

MLA (9th ed.) Citation

PEPPERS and Rogers. Return on Customer: Creating Maximum Value from Your Scarcest Resource. 1st. ed. Doubleday/Currency, 2005.