Return on customer : creating maximum value from your scarcest resource
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York :
Doubleday/Currency ,
2005
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| Edition: | 1st. ed. |
| Subjects: |
| Physical Description: | viii,296p. ; 24cm. |
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| Bibliography: | Includes bibliographical reference and index |
| ISBN: | 0385510306 |