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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
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| 005 |
20060406.0 |
| 008 |
060405s2005 |
| 020 |
0 |
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|a 0385510306
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| 090 |
0 |
0 |
|a 658.8
|b PEP
|
| 100 |
1 |
0 |
|a PEPPERS
|h Don
|
| 245 |
1 |
0 |
|a Return on customer :
|b creating maximum value from your scarcest resource
|c Don Peppers and Martha Rogers
|
| 250 |
0 |
0 |
|a 1st. ed.
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| 260 |
0 |
0 |
|a New York :
|b Doubleday/Currency ,
|c 2005
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| 300 |
|
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|a viii,296p. ;
|c 24cm.
|
| 504 |
0 |
0 |
|a Includes bibliographical reference and index
|
| 650 |
0 |
0 |
|a Customer equity
|x Management
|
| 650 |
0 |
0 |
|a Customer loyalty
|
| 650 |
0 |
0 |
|a Customer relations
|x Management
|
| 700 |
0 |
0 |
|a Rogers
|h Martha
|
| 999 |
|
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|a B000010013
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
|