The Medici Effect : what elephants & epidemics can teach us about innovation

Bibliographic Details
Main Author: JOHANSSON
Format: Book
Published: Massachusetts : Harvard School Press , 2006
Subjects:

MARC

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245 1 4 |a The Medici Effect :   |b what elephants & epidemics can teach us about innovation   |c Frans Johansson 
260 0 0 |a Massachusetts :   |b Harvard School Press ,   |c 2006 
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504 0 0 |a In The Medici Effect, the author show how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples of how we can turn the ideas we discover into path-breaking innovation. 
650 0 0 |a Creative thinking 
650 0 0 |a Technological innovations 
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