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00000cam a2200000 7i4500 |
| 001 |
0000025690 |
| 005 |
20080724.0 |
| 008 |
080623s2008 |
| 020 |
0 |
0 |
|a 9780071494441
|
| 040 |
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|a JPA
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| 082 |
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|a 658.827
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| 090 |
0 |
0 |
|a 658.827
|b POS
|
| 100 |
1 |
0 |
|a POST
|h Richard S.
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| 245 |
1 |
0 |
|a Global brand integrity management :
|b how to protect your product in today's competitive environment
|c Richard S. Post&Penelope N. Post
|
| 260 |
0 |
0 |
|a New York :
|b McGrawHill ,
|c 2008
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| 300 |
|
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|a 309p. :
|b ill. ;
|c 24cm.
|
| 504 |
0 |
0 |
|a Global Brand Integrity Managment Present blueprint for protecting the core revenue-related assers of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practce into management principles that lower risk, ensure authenticity of product, enhance brand and loyalty and ultimately, increase profitability and shareholder value.
|
| 650 |
0 |
0 |
|a Brand name products
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| 650 |
0 |
0 |
|a Product counterfeiting
|x prevention
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| 650 |
0 |
0 |
|a Product management
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| 650 |
0 |
0 |
|a Trademark infringement
|x prevention
|
| 700 |
0 |
0 |
|a Post
|h Penelope N.
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| 999 |
|
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|a B000012716
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
|