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Brand sense build powerful brands through touch,taste,smell,sight,and sound Martin Lindstrom;foreword by Philip Kotler
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Published New York Free Press 2005
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Total quality management in government:a practical guide for the real world Steven Cohan,Ronald Brand.
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Published San Francisco: Jossey-Ban, 1993.
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Related Subjects
Advertising
Brand name products
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Psychological aspects
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Senses and sensation
Total quality management