|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000019614 |
| 005 |
20050429.0 |
| 008 |
050429s2004 |
| 020 |
0 |
0 |
|a 0743249380
|
| 090 |
0 |
0 |
|a 658.8
|b AAK
|
| 100 |
1 |
0 |
|a AAKER
|h David A.
|
| 245 |
1 |
0 |
|a Brand portfolio strategy :
|b creating relevance, differentiation, energy, leverage and clarity
|c David A. Aaker
|
| 260 |
0 |
0 |
|a New York :
|b Free Press ,
|c 2004
|
| 300 |
|
|
|a ix,348p. ;
|c 23cm.
|
| 650 |
0 |
0 |
|a Brand name products
|x Management
|
| 650 |
0 |
0 |
|a Brand name products
|x Marketing
|
| 650 |
0 |
0 |
|a Brand name products
|x Planning
|
| 650 |
0 |
0 |
|a Brand name products
|x Valuation
|x Management
|
| 999 |
|
|
|a B000009636
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
|