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Enterprise one to one tools for competing in the interactive age Don Peppers and Martha Rogers
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PEPPERS
Published New York Doubleday 1997
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Return on customer creating maximum value from your scarcest resource Don Peppers and Martha Rogers
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PEPPERS
Published New York Doubleday/Currency 2005
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Related Subjects
Customer relations
Customer equity
Customer loyalty
Management
Market segmenlation
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Technological innovation